(Download) "Critique of aesthetic capitalism" by Gernot Böhme * eBook PDF Kindle ePub Free
eBook details
- Title: Critique of aesthetic capitalism
- Author : Gernot Böhme
- Release Date : January 18, 2017
- Genre: Political Science,Books,Politics & Current Events,
- Pages : * pages
- Size : 6050 KB
Description
Aesthetic Economy is a theory of the recent development of capitalism in our national economies. Basic needs are easily satisfied and, as a result, most commodities are no longer intended for consumption, but for the staging of our lives. That is, they are used to produce atmospheres.
Applications of the theory are found wherever staging is performed: in commodity aesthetics, in marketing, as well as in the sphere of production. As to technology, we find a turn from useful to joyful technology. And the technology of entertainment has become a huge part of the general economy. Similarly, a further horizon of Aesthetic Economy is to be seen in the aestheticization of politics, the staging of sporting events and the management of culture.